Benefits of Joining
ChildsFeet offers child-focused businesses the platform to network with their tribe members at monthly meetings. Entrepreneurs will also benefit from traveling tables, flying flyers business briefs, industry instruction and promotional partnerships.
Network with Peers
Network. Exchange. Expand
- Networking is used by professionals to widen their circles of acquaintances with whom they hope to develop and foster relationships. These connections help establish rapport and trust.
- We believe the exchange of knowledge, expertise and customer base, and will help each tribe member expand their business.
- Our tribe attracts members who own businesses that enrich the lives of children. ChildsFeet provides a platform for them to network with other like-minded entrepreneurs.
- The tribe’s culture is created when all members become life-long learners through mutual support and gaining knowledge from one another.
- Networking with peers can also help one identify opportunities for partnerships or new areas of expansion for your business.
- Meeting your peers on a regular basis helps nurture and maintain these relationships.
- ChildsFeet not only offers you the opportunity to network with other child-focused business entrepreneurs, but also provides you many other benefits.
Monthly Matters
Refer with confidence
- Every month the tribe holds a meeting at the business location of a participating member.
- At these meetings members network to build stronger relationships and understand the unique offerings of fellow tribe members. This allows them to refer with confidence.
- The monthly meetings allow enrollment-based members to network with
Strategic Partners. People will do business with, and refer business to, those
whom they know, like and trust. - To refer with confidence meeting your tribe members on a regular basis is key. People will do business with, and refer business to, those whom they know, like and trust.
- Our core value is to exchange and expand. At these meetings we exchange knowledge and experiences to expand our business.
- Local tribes consist of non-competing entrepreneurs from different areas of expertise; allowing for the sharing of ideas for business development.
- Planning of co-marketing events is done at Monthly Matters meetings.
- If the business owner cannot make it to the meeting, they are encouraged to send someone to represent their business.
Traveling Table
Co-Marketing for Retail Tribe Members
- Traveling Table is a presentation showcase (approximately a 24” round cocktail type table) that is set up by the guest member at the host member’s business location. This form of co-marketing is for enrollment-based child-focused businesses.
- This display will be strategically placed at the entrance of the host member’s business, so it is in the bird’s eye view of the customers of the host member.
- Each calendar month every Retail Tribe member will open their doors for a week (on each business day they are open) to host the Traveling Table of a fellow tribe member.
- The Traveling Table display will be strategically placed at the entrance of the host member’s business, so it is in the bird’s eye view of the customers of the host member.
- At the Monthly Matters meetings tribe members will outline the schedule for the Traveling Table for the upcoming month.
- Traveling Table offers tribe members the opportunity to exchange customer base by cross-marketing their services on a monthly basis at different child-focused businesses. Exchange and expand your business and that of your tribe members.
Flying Flyers
Cross-market for Home-Based Tribe Members
- Flying Flyers is a flyer distribution program amongst the members of a Home-Based Tribe.
- Home-Based Tribe members will offer flyers of a tribe member on a monthly basis. Each calendar month Home-Based tribe members will distribute Flying Flyers of a fellow tribe member for a week on each business day they have classes.
- Sharing the audience of their business with a tribe member is a cost-effective way for home-based businesses to expand their footprint in their local marketplace.
- Flying Flyers offers an effective way to generate leads, sell more and strengthen relationships amongst tribe members.
- The Flying Flyers will be brought to the monthly meetings and exchanged as per schedule.
- At the Monthly Matters meetings tribe members will outline the schedule for the Flying Flyers for the upcoming month.
Effective Emails
Co-Marketing for Strategic Partners
- Most businesses rely on email marketing to engage prospects and
strengthen relationships with current and past customers. However,
customers find their inbox flooded with promotional emails. It is therefore
always a challenge for business owners to have an efficient email marketing
system. - Effective Emails is a powerful email marketing strategy. Get the word out
about your business! Customers are more apt to open an email from a
well-known and trusted business source. An enrollment-based business is a
relationship business. Emails from such businesses have a higher open rate
than cold email marketing campaigns. - Strategic Partners will co-market within their tribe using Effective Emails.
Effective Emails is an email introducing the services and/or products of a
Strategic Partner to a tribe member’s client base. - Promotions such as back to school events, holidays, special discounts and
benefits sent through tribe members will lead to higher open rate and thus
help expand the business of a Strategic Partner. - Monthly Matters meetings will build relationships between tribe members
and Strategic Partners leading to word of mouth referrals as well as further
increasing the open rate of emails.
Promotional Partnerships
You no longer sell on your own
- Network where a child’s feet go. Every member of your tribe is now your marketing partner.
- Promotional Partnerships allow for tribes to co-market. Co-marketing is when entrepreneurs collaborate on promotional efforts and benefit from the results of the promotion.
- Together a tribe can leverage their resources to create a powerful campaign that taps into a much wider audience than each of them could achieve on their own.
- Tribes at their discretion are encouraged to orchestrate community events.
- Tribes may also choose to send out a monthly Tribal Newsletter, introducing other tribe members to their customers.
- Make your marketing dollars work harder by doing joint marketing campaigns.
- Tribe members are encouraged to offer coupons, to cooperating tribe members, during strategic times throughout the year. Strategic times might include back to school, summer camps, holiday camps and workshops.
Business Briefs
Strategize. Plan. Execute.
- At the core of ChildsFeet mission is the commitment to its members to help them become better business owners and child service providers by gaining knowledge related to the child-focused industry trends, business strategies and team building.
- Business Briefs meetings provide the business owner with the opportunity to step away from the day-to-day running of the business and focus on business development, marketing and organizational needs.
- Quarterly Business Brief meetings will be offered at the tribe level.
- Meetings will focus on strategic planning, leadership, money handling and team building.
- Maintaining a work-life balance is pertinent for success. We will discuss creative ways to support one another in work and in life.
- Guest speakers will be invited for experiential learning.
- Members will be offered opportunities to join an optional monthly Business Book Tribe. Books with a focus on working with children and business acumen will be curated for the book club members.
Industry Instruction
Be your best. Learn to develop.
- ChildsFeet offers various courses for training of staff to help them become better prepared to work with children. The work of our staff members is meaningful to the development of the child and valuable to the expansion of a business.
- Industry Instruction will be offered through online courses. Online courses and certifications will give your business the chance to mentor employees to uphold standards of service.
- Employees are motivated when offered opportunities to learn and further their skill set.
- Understanding the importance of following the curriculum, planning and implementing age-appropriate activities, and being a good role model will enhance the class experience for the child and standardize the outcomes for the business owner.
- Staff’s ability to work with children in a positive manner and interact professionally with parents will lead to high customer satisfaction and retention.
- All courses will have a final test and participants will be awarded a ChildsFeet Certificate of Completion.
